Some women consider pubic hair removal to be good hygiene. They feel cleaner without it. The practice may also make a woman feel more feminine, as removing some or all of her pubic hair becomes part of her grooming routine, along with removing hair from her face, legs, and underarms.
Other women remove pubic hair to make themselves more attractive to a sexual partner, who may prefer this look. Some partners may be more likely to perform oral sex on a woman if she has removed some or all of her pubic hair. Or, a woman may feel more sexually confident if she has less hair on her genitals.